In six months, you won't be able to tell what's real and what's AI-generated. Faces are perfect. Voices are flawless. The Internet will be flooded with this content.
Demand for licensing recognizable figures is about to explode. But the infrastructure to handle this doesn't exist.
Broken Models
When a brand wants to license talent for a campaign, they log into Runway for video, Midjourney for images, ElevenLabs for voice, Sora for social. A talent agency then cross-references databases for exclusivity deals. Routes approvals manually. Tracks payments across disconnected systems.
Hours per approval. Sometimes months of negotiation.
The bottleneck isn't demand. Brands want to license. Talent wants to monetize. Approvals don't scale.
Why Existing Solutions Fail
Platforms won't build this. Runway building cross-platform licensing that helps Sora is product suicide. They want lock-in. They raised money to build generation models, not manage exclusivity frameworks. Even if one platform builds it, they've only solved it for themselves. The fragmentation remains.
Enforcement won't scale. Some companies scan for violations. Send takedowns. Week one: 47 violations. Week two: 56. Week three: 61. The treadmill accelerates forever. Their business model requires violations to exist. And none of this helps close legitimate deals.
Think about payments. Uber and Airbnb didn't build their own processing. Stripe built neutral infrastructure that worked everywhere. Same pattern here.
Infrastructure That Scales
License AI is building what the industry needs.
Brands request talent in their creative software. Requests route to agencies automatically. Agency sees everything: client, usage, compensation, conflicts. One click. Deal closes.
Brands get what they need. Talent gets paid. Agencies don't waste hours.
Make the legal path so frictionless it becomes the default path.
When platforms integrate, their users request talent without leaving their tools. Authorization in seconds. Everything compliant and tracked. Licensing infrastructure without building it, maintaining it, or helping competitors.
Our Differentiator
Here's what nobody else can offer.
When all licensing requests flow through our system, agencies suddenly see competitive demand in real time. Three brands want the same talent for athletic campaigns this month? We make all three offers visible to one side.
That's not months of opaque back and forth. That's actual market competition determining value.
We automatically adjust rates with agency minimums. We distribute more category deals from underutilized talent. We capture more value for rights holders.
Enforcement companies show you violations. License AI shows you market demand. One is forensics. The other is a marketplace that maximizes what talent actually earns.
This market intelligence doesn't exist anywhere else. It can't exist when requests are fragmented across disconnected systems.
Partner With Us
Agencies and platforms building on License AI will process exponentially more deals next year. The workflow scales. The market data compounds. Get onboarded by contacting hello@license.tech
